I design digital products and help build them, moving between research, design systems and the code that ships. What holds my attention is how people make sense of new technology: what earns trust, what actually gets used, and what quietly gets abandoned. My work sits where product design, emerging tech and business decisions meet.
I started in computer engineering, designed Industry 4.0 and enterprise SaaS interfaces, then moved into Design Management at SCAD to connect design with business decisions.
Today I work across the whole arc: research that finds the real problem, strategy that frames it, and design systems and code that put it in people’s hands.
MY DESIGN PHILOSOPHY
Start with the decision.People rarely need more data. They need to know what to do next.
Earn trust in the interface.Show where an answer came from and how confident it is.
Design what ships.A design decision is finished when it survives in code.
Make it make business sense.A great experience needs a model that keeps it alive.